A Melbourne-based admirer of timeless style and an advocate for quality over quantity.
Kelly is a professional makeup artist and the founder and creator of The Lifestyle Cooperative, an elegant online destination for style, travel, and holistic wellbeing.
An avid campaigner for simplicity, elegance and a Capsule Wardrobe, Kelly is dedicated to sharing her knowledge, expertise, and passion with her community of fellow enthusiasts.
Using colour theory and established style principles, Kelly guides her readers on a journey of self-discovery and shares her approach to buying clothes, selecting skin care and colour cosmetics.
Her philosophy is simple; know your skin tone and only buy colours that suit you. If you wear colours that complement your skin tone, it’s almost impossible to go wrong.
Kelly’s other passions include wildlife conversation and animal welfare, sponsoring three elephants through Sheldrick Wildlife Trust and giving generously every month to Seeing Eye Dogs and the RSPCA. Kelly also sponsors a local child through The Smith Family.
Values
Integrity
TLC provides honest, ethical and thoughtful Lifestyle information while prioritising the wellbeing of the TLC community.
We firmly commit to moral and ethical principles that guide our decision-making and behaviour.
Kindness
TLC leads with kindness, decency and tolerance in all business and personal dealings.
We believe in prioritising empathy, understanding, and compassion to enhance community wellbeing and create meaningful connections.
Simplicity
TLC adopts a way of living that is uncomplicated, mindful, and focused on essential elements, with a conscious effort to simplify various aspects of life, from possessions, daily routines, relationships and mindset.
Style
Beauty is in the eye of the beholder. We are all unique, and TLC understands the importance of promoting style in various forms, ideas and functions. The heart of our style philosophy is to reduce complexity and keep it simple.
Sustainability
The Lifestyle Cooperative encourages and supports environmental, social, and economic responsibility in a world seemingly obsessed with consumption, fast fashion and maximalism.
We strive to reduce waste, embrace innovative, eco-friendly technologies and practices, and promote fair wages, safe working conditions, and equitable treatment for our employees, contractors, and those of the brands we work with.